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Sticker Shock
Hosted by:
United Way of Steele County Steele County Coalition for Healthy Youth
Please briefly describe your Communities Talk activity.
We had a social media campaign around the prevention of underage drinking. We also went to local retailers that sold alcohol and put labels on all the beer cases, reminding the purchasers of the Social Host Ordinance.
How does alcohol and other drug misuse affect your community?
Alcohol is normalized through large events in all our Steele County communities, so youth don't necessarily think about alcohol as something that should be avoided. Even the adults don't think that they can have an event without alcohol. This is a perception that we need to change. Evening or afternoon socials don't need to include alcohol to be fun.
Which prevention strategy(ies), as defined by SAMHSA’s Center for Substance Abuse Prevention, best fit your Communities Talk activity?
- Environmental Strategy - focuses on establishing or changing community standards, codes, and attitudes thereby influencing incidence and prevalence of alcohol and other drug use within the community. The strategy depends on engaging a broad base of community partners, focuses on places and specific problems, and emphasizes public policy.
- Information Dissemination Strategy - focuses on improving awareness and knowledge of the effects of AOD issues on communities and families through “one-way” communication with the audience such as speaking engagements, health fairs, and distribution of print materials.
What goal(s) did you hope to accomplish with your Communities Talk activity?
- Bring awareness to the social host ordinances we already have in place.
Did you accomplish your goal(s)?
Yes
How did you overcome these challenges?
What are your next steps?
- Support new prevention policies, legislation, or social ordinances
- Conduct research efforts to learn more about issues in our community
- Create a public education campaign to raise awareness and/or change behaviors around underage drinking (i.e., create PSAs and other promotional materials)
If you’ve conducted Communities Talk activities in prior years, how has your repeated participation contributed to progress in achieving your prevention goals?
People know we are coming to place the labels, and welcome they welcome the partnership. They may sell the product, but they agree they don't want youth using it.
Organizations that conduct Communities Talk activities often involve other organizations in the planning and execution of events. Please indicate which type(s) of organizations you involved in your activity planning.
- Faith-based based organizations
- Law enforcement
- Youth-led organizations
- Secondary schools
- Charitable organizations
- Local businesses
- State and local government agencies (e.g., public health departments)
Which of the following best describes the primary audience(s) for your Communities Talk activity?
How did you reach and engage your primary audience(s) to encourage them to participate in your activity?
Targeted messaging and intentional placement.
Which Communities Talk resources (or other SAMHSA resources) were most helpful for your activity?
- Customizable Resources for Communities Talk Promotion and Implementation
- StopAlcoholAbuse.gov website
- Communities Talk website
- Communities Talk social media content (e.g., Facebook, Twitter)
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